ELF is one of the most affordable cruelty free brands out there that offer so many vegan options. If you are on a budget but want to shop consciously, this is your best bet. They just released a new Mad For Matte palette called Holy Smokes, and from the moment they announced it I knew that I needed it!
The palette features 10 matte shades, and retails for only $10. The Mad For Matte palettes come in a small compact case with a mirror, and are great for traveling. Holy Smokes has mostly cooler and neutral tones. The previous Mad For Matte 2 palette is one of my favorites, and features mostly warm tones if that’s what you fancy. Personally I was drawn to this palette for the matte greys, browns, and that gorgeous pop of teal.
These shadows are pigmented, and also very smooth to the touch with the exception of the cobalt blue color. This color is still pigmented and opaque, but just feels slightly grittier than the others. On the eyes these have worn well for me. I use over a primer and they last & blend well with each other. Again, the only shade I’ve had struggles with so far is the deep blue shade, but I seem to always struggle finding dark matte blues that apply well.
The shadows swatched with no primer.
One of my favorite shades so far of the palette is the black. It is great to see such a dark opaque black shadow at a drugstore price.
I would reccomend the E.L.F. palettes to anyone who is looking for a budget friendly cruelty free option, but still wants good quality. This palette is also great if you’ve been wanting to try out some of these shades but are unsure how you will feel about them.
You can purchase this palette here.