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Pixi is a cruelty free makeup brand with many vegan options that you can purchase at target. The brand price point is somewhere between drugstore and high-end, and they offer everything from complexion products to setting mists. Although I have known of this brand for quite some time, I have previously never purchased anything until recently. The Pixi +Its Judy Time eye palette has always caught my eye for the sleek design and beautiful colors, so I had to give it a try.

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This palette retails for $24 and I had no issue finding it at my local target. The palette contains 12 shadows. There are both shimmers and mattes, which makes for a great everyday palette. The colors are mostly warm in tone. The palette comes in an outer box which does have ingredients listed on it, and the palette itself is sturdy plastic with a clear front that displays all of the shadows. I really appreciate this, as someone with a large eye shadow collection this feature makes it easy to see what I have which makes me more apt to grab for it. The back of the palette also displays the names.

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here are swatches with no primer, in natural outside light. from left to right it is top row down. 

These swatch easily and are nice and smooth with finger, and pick up on a brush. The shimmers pick up and apply well with a flat brush, and better if sprayed with setting spray. The mattes apply easily as well and are easy to build up. There is some difference in color payoff but all can be built up and blended easily. I have only used these with a primer and had a great result. I always use a primer on my eyes, and will always suggest that with any shadow. These have the same longevity as other shadows for me, and are a far better option, in my opinion, than many other drugstore or target finds. These are my new go to and it is great for travel since it is all you need. I also have found that some of the shades make great blush colors, and the lightest shimmer is a good highlight when used with a dewy setting mist.

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This is my everyday smokey eye using the palette. I also used this palette for blush & highlight!

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I feel like for the price and the amount of use that you can get out of this palette it is worth picking up. You can find this palette at Target!



For more beauty & lifestyle, follow me on Instagram @ZosoMorgan

3 thoughts on “Pixi It’s Eye Time Cruelty Free & Vegan Eye Shadow Palette

  1. Just googled vegan eye palette and this came up so thank you for posting. I have this palette and LOVE it. Now looking for vegan eye/face primers as well. I’m 49 yrs. old so anything that “lifts or tightens” would be a plus! If you can suggest anything that would be awesome!


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